As corporate adoption of cryptocurrencies grows worldwide, a surprising participant has emerged from Turkey. Martı Technologies, operating in the field of electric scooter and vehicle sharing, has introduced a bold update to its financial strategy: the company has decided to allocate a significant portion of its surplus cash reserves from operational activities into digital assets. Starting with Bitcoin, this strategy is expected to expand over time to include Ethereum and Solana.
Martı has thus become the first publicly listed Turkish technology company to invest in crypto. The announcement resonated across financial and technology circles, with many commenting that Martı’s journey, which began with “scooters,” is now merging with “blockchain.” While the move is presented as an effort to cope with local inflationary pressures, it also sparked debates in the market, raising the question: “visionary or risky?”
Martı’s Surprise Bitcoin Move
Martı Technologies has long been recognized as a technology firm playing an active role in Turkey’s urban mobility. However, this time, the spotlight is not on its electric scooter fleet, but on its financial management choice. According to the company’s announcement on July 31, 2025, 20% of its cash reserves—excluding operational expenses—will be allocated directly to Bitcoin. This ratio may gradually rise to 50% in line with the company’s goals.
This decision is more than just an investment choice; it symbolizes Martı’s positioning toward its financial future. The company’s management emphasizes that in Turkey’s ongoing environment of high inflation and currency fluctuations, they regard Bitcoin and other limited-supply digital assets as a “store of value.”
CEO Oğuz Alper Öktem stated that the decision was the outcome of a long-standing strategic assessment, noting, “We are incorporating digital assets into our treasury strategy to strengthen our financial resilience and integrate with the global economy.” This approach transforms Martı from merely a mobility service provider into a technology enterprise with a financial vision.
A First in Turkey: Corporate Crypto Strategy
Martı’s decision is remarkable not only for its internal policy but also as a milestone for Turkey’s business world. Martı is the first publicly listed Turkish company to make Bitcoin part of its treasury strategy. This move is considered one of the rare instances of formal corporate interest in cryptocurrencies within the country.
Until now, the Turkish private sector had engaged with crypto mostly at the individual investor level or in limited contexts such as payment systems. Martı’s move, however, stands out as it introduces crypto assets directly into balance sheet management and cash strategy.
This development also reignited the question: “Can crypto assets have a place in corporate treasuries?” Martı’s statements suggest that this decision is not about following a temporary trend but rather part of a long-term financial restructuring. The company defines the strategy not only as an investment but also as a necessity for integration into the global financial system.
In this sense, Martı has paved the way for other startups and large-scale companies in Turkey. In an economy under growing financial pressure, the consideration of digital assets at the corporate level could be a signal of a new era.
Global Comparison: Is Martı Following MicroStrategy’s Path?
Martı’s Bitcoin investment decision evokes a familiar strategy for those following the international crypto agenda: MicroStrategy’s approach in 2020, which became the emblem of “corporate Bitcoin investment.” Now renamed “Strategy,” the U.S.-based company has since allocated much of its balance sheet to Bitcoin, setting a global example.
Martı’s step is significant as a local reflection of a similar vision. However, there are structural differences between the two companies. Strategy operates as a software and data analytics firm, while Martı provides mobility services based on physical infrastructure. Moreover, Strategy’s investments have reached much larger volumes, whereas Martı is pursuing a cautious and gradual growth model.
Nevertheless, both companies share a common ground: the pursuit of alternatives to traditional money management models. They view Bitcoin not merely as a speculative asset but as a financial stability tool and a store of value. From this perspective, Martı exemplifies a new generation of Turkish companies aligning with global trends.
This similarity has drawn international attention as well. The global crypto press closely followed Martı’s decision, with some commentators labeling it the “Anatolian version of MicroStrategy.” Both cases send strong signals about how corporate structures can integrate blockchain technology.
