While Bitcoin’s price remained relatively strong throughout 2025, some analysts argue that the market has yet to experience a true rally. Leading this view is Jan3 CEO Samson Mow, who believes the current price action merely represents the early stage of a much larger move. In his words, the market is far from overheated, and the real bull run could unfold as part of a long-term cycle that peaks in 2026 or beyond.
What’s Behind Mow’s 2026 Prediction?
While many market watchers expect Bitcoin to peak within classic four-year cycles, Mow offers a different perspective. He argues that what we’re seeing today is just the beginning of something much bigger, and that new all-time highs might not come until 2026.
Importantly, Mow doesn’t place much faith in the traditional Bitcoin halving cycle. Instead, he suggests the market may be entering what he calls an “Omega cycle”—a fundamentally new phase that could extend far beyond previously expected timeframes. In this scenario, Bitcoin’s growth could mirror the multi-year rally gold experienced following ETF approval.
Mow also notes that Bitcoin’s price performance has only slightly outpaced U.S. inflation, implying that the foundation for explosive growth hasn’t yet formed. From his perspective, current prices remain undervalued if the true bull market is still ahead.
Have Bitcoin Cycles Broken? The Omega Scenario
For years, the crypto community has relied on the idea that Bitcoin follows predictable four-year cycles driven by halving events. Mow challenges this assumption. According to him, the Bitcoin market is now too mature to follow past patterns and has likely entered a new paradigm.
He calls this the “Omega cycle”—a generational market movement that doesn’t conform to classic short-term patterns. This could mean a multi-year bull trend, driven by institutional adoption, supply scarcity, and macroeconomic instability.
His theory draws comparisons to gold’s long-term growth after it became institutionalized through ETFs. If Bitcoin follows a similar trajectory, a sustained rally over the next decade could unfold, making current assumptions about timing and resistance levels obsolete.
Panic or Opportunity? Mow’s Message to Investors
Many Bitcoin holders have responded to recent price swings with anxiety. Social media is filled with speculation that “OG investors” are cashing out, and fears of an impending correction dominate the conversation. Mow, however, disagrees: “I haven’t seen any OGs selling,” he says.
In Mow’s view, the market is driven more by fear of missing out than panic. Data from his company, Jan3, suggests that greed is growing, and investors are more worried about missing satoshis than suffering losses. This could signal that the true bull market is still forming beneath the surface.
Mow has also hinted at a potential breakout toward the end of 2025, referencing the term “Christmas God Candle”—a phenomenon used to describe a sharp and sudden price spike. While he avoids making precise forecasts, his tone suggests he wouldn’t be surprised by a major year-end move.
A Million-Dollar Bitcoin? The Case for a Violent Upswing
To many, the idea of Bitcoin reaching $1 million still feels far-fetched. But Samson Mow sees this figure as not only possible, but perhaps inevitable—and potentially sooner than people expect. He argues that Bitcoin could surge not gradually, but violently, as a result of tightening supply and sudden demand shocks.
With supply already constrained, rising institutional interest and adoption by pension funds and sovereign entities could accelerate the supply squeeze. These conditions could create the perfect storm for a parabolic move, similar to what occurred in past bull markets but on a much larger scale.
In Mow’s words, “$1 million might come faster than people think.” This prediction isn’t rooted in chart patterns alone, but in the fundamental shifts in the global financial system. Inflation, central bank policy shifts, and loss of confidence in fiat currencies all play into the long-term bullish case.
To Mow, the next bull run isn’t just about higher prices—it’s about Bitcoin emerging as a store of value amid systemic instability.
Who Is Samson Mow?
Samson Mow is a prominent figure in the crypto space, best known for his work as the CEO of Jan3, a Bitcoin-focused technology firm. Formerly an executive at Blockstream, Mow has spent years advocating for Bitcoin adoption at both institutional and national levels.
A self-described Bitcoin maximalist, Mow is skeptical of altcoins and believes that Bitcoin will play a central role in the future of finance. His insights are widely followed not only for their technical merit but for their long-term strategic outlook.
Through Jan3, he continues to champion the vision of Bitcoin as a global store of value, with a focus on helping governments and infrastructure providers embrace Bitcoin-native systems.
