Announced in June 2025, the partnership goes beyond on-court brand visibility. Initiatives such as the renovation of street basketball courts in Paris and youth-focused projects like the “Spurs Tech & Basketball Camp” highlight the social dimension of this collaboration. The move strengthens the Spurs’ historical ties with France while helping Ledger gain broader recognition in the United States.
San Antonio Spurs – Ledger Partnership Officially Announced
The San Antonio Spurs, one of the NBA’s most historic franchises, announced in June 2025 that they had entered into a multi-year jersey sponsorship agreement with Ledger, one of the world’s leading companies in crypto and digital asset security. As part of this partnership, the Ledger logo will be featured on the Spurs’ official NBA uniforms as well as on the jerseys of their G League team, the Austin Spurs.
The partnership’s first official appearance took place at the NBA Draft events and Summer League games, offering both the club and the brand the chance to reach a wide audience even before the season started. The Spurs’ management emphasizes that this deal is not merely a sponsorship but also a long-term strategic move to strengthen the franchise’s global identity.
On Ledger’s side, the agreement is considered an important step in the company’s strategy to increase its presence and brand recognition in the United States. In this way, the collaboration stands out as one of the examples where the NBA intersects with technology and digital security.
Community and Youth Projects Extend the Partnership Beyond the Court
The jersey sponsorship agreement between the San Antonio Spurs and Ledger is not limited to visibility on the court. One of its key pillars is community impact projects. In this context, certain street basketball courts in Paris will be renovated to improve youth access to the sport. Additionally, the “Spurs Tech & Basketball Camp,” organized through the Spurs–Ledger collaboration, will provide children and young people with both basketball training and inspiring STEM (Science, Technology, Engineering, and Mathematics) workshops.
Through these initiatives, the partnership transcends sponsorship and transforms into a source of social value. The Spurs’ management notes that their goal is to introduce young people to technology while also making sports central to their lives. For Ledger, the projects serve as an opportunity to increase awareness of digital security and technology among the next generation.
The choice of Paris is particularly significant, as it reinforces the Spurs’ long-standing ties with France. Thus, the agreement emerges not only as a sponsorship but also as a model of collaboration that embeds social responsibility on a global scale.
French Connection: Spurs’ Historical Ties and the Ledger Partnership
The San Antonio Spurs’ connection with France goes back decades. Legendary French players such as Tony Parker and Boris Diaw played pivotal roles in the Spurs’ success and helped build a strong bridge between the franchise and basketball fans in France. Today, the presence of rising French star Victor Wembanyama in a Spurs jersey deepens this bond even further.
The jersey sponsorship agreement with Ledger strengthens this historical and cultural link. As a Paris-based technology company, Ledger’s brand will now be displayed not only in the NBA but also in the G League on Spurs uniforms. This serves as a strategic step that enhances the team’s international identity while also carrying the potential to increase French fans’ interest in the Spurs.
About Ledger
Founded in Paris in 2004, Ledger is recognized as one of the global leaders in cryptocurrency and digital asset security. The company is best known for its development of hardware wallets, which enable users to securely store their digital assets offline. Today, millions of individuals worldwide use Ledger products to safeguard both personal investments and institutional holdings.
Ledger’s vision goes beyond simply ensuring digital security; it also seeks to deliver trust, transparency, and user-friendly solutions within the crypto ecosystem. The sponsorship agreement with the Spurs is seen as an important opportunity to present this approach to a wider audience. Particularly aiming to boost brand recognition in the U.S. market, Ledger is leveraging the global reach of sports to merge technology and security under one powerful narrative.
